Testimonials

Why joyful plate

EXPERIENCE
Proven experience building brands: 15 years in CPG corporate brand management

DEEP UNDERSTANDING OF CONSUMER INSIGHTS
+12 years leading qualitative and quantitative research projects and trend studies

THOUGHT LEADER IN FOOD & WINE
Immersed in global food culture & community

INSIGHTS & EXPERIENCE
Able to see through the data clutter.
Moderated> 300 focus groups, ethnographies, 1×1’s in career

CURIOUS NATURE TAKES THINKING TO EXCITING PLACES
Transitions seamlessly from strategy to real world applications in relevant and refreshing ways

INSTINCT + EXPERIENCE = RESULTS

Here’s what a few of our clients have said

“Michelle was an integral part of my company’s growth and development early in our formation. She both nurtured us in the process and challenged us, as necessary. She also led the recruit for executive talent through her very extensive network, bringing high-caliber professionals to our small but mighty team. A consummate professional and a true team-player, A true pleasure to work with”.
Amanda Orso, CEO, Barely Bread

“Michelle’s guidance and experience helped us build a successful foundation for the launch of Vanillamore. Michelle brought passion to every conversation and your relentless desire to make sure we get it right”.
Richard/Risa Magid, CEO, Soundboard Consulting/Vanillamore Dessert Kitchen

“Michelle managed the methodology, recruiting, and moderating of a Dole Research project. She did a terrific job for us, and her moderating skills were top notch. She was able to draw valuable insights consumers. Her report was concise and conclusions were clear. I would definitely hire Michelle again”.
Christine Aldrich, Dole Fruit Consumer Research

“Michelle proved to be highly effective on several campaigns for Ciao Bella. She is creative, tenacious, and resolute in her quest to succeed. She combines strategic business experience with entrepreneurial savvy and a unique ability to effectively interact with team members, outside agencies, and board members”
Stan Fabian, Ciao Bella Gelato

“I hired Michelle as a strategic consulting partner to Deutsch Family Wine and Spirits. Her work was always high quality, well thought out and right on strategy. I always had complete confidence when Michelle was speaking she exhibited leadership and expertise with a deep understanding and passion for spirits. Her ability to combine traditional corporate strategy experience with entrepreneurial saavy and to tap into cultural awareness and fashion/lifestyle trends resulted in a differentiated brand positioning and much improved package design that we are looking forward to launching in market in the near future”.
Cindy Willette, Deutsch

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