What We Do

We keep iconic brands relevant.
We position entrepreneurial brands for growth.

We can work with you on a plan that fits your need: retainer (temporary CMO/VP), short term strategy, research, design project or one-day innovation workshop.

BUSINESS PLANNING

Investor decks
P&L modelling
Forecasting

BRAND POSITIONING & ARCHITECTURE

Create true difference vs. competition
Brand personality, purpose
Segmenting and organizing the brand for growth
Brand essence
Visual/Verbal toolkit

INNOVATION

New Product Concepts
R&D sourcing/co-packing
Naming/taglines
Trend reports, trend tours

DESIGN

Mood boards-visual exploratory
Package design
Package structure
Restaurant design
(work with architects)

VALIDATION

Qualitative & quantitative research
Consumer Insight/ethnography
New product concepts and package design

ACTIVATION

Big, thematic ideas for campaigns
Print, social, mobile, PR
Brand Personality and story
Visual and Verbal Tool Kit for social, mobile, pr