What We Do

We keep iconic brands relevant.
We position entrepreneurial brands for growth.

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We can work with you on a plan that fits your need: retainer (temporary CMO/VP), short term strategy, research, design project or one-day innovation workshop.

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BUSINESS PLANNING

  • Investor decks
  • P&L modelling
  • Forecasting
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BRAND POSITIONING & ARCHITECTURE

  • Create true difference vs. competition
  • Brand personality, purpose
  • Segmenting and organizing the brand for growth
  • Brand essence
  • Visual/Verbal toolkit
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INNOVATION

  • New Product Concepts
  • R&D sourcing/co-packing
  • Naming/taglines
  • Trend reports, trend tours
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DESIGN

  • Mood boards-visual exploratory
  • Package design
  • Package structure
  • Restaurant design
    (work with architects)
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VALIDATION

  • Qualitative & quantitative research
  • Consumer Insight/ethnography
  • New product concepts and package design
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ACTIVATION

  • Big, thematic ideas for campaigns
  • Print, social, mobile, PR
  • Brand Personality and story
  • Visual and Verbal Tool Kit for social, mobile, pr